1) What was the task you were given and who was your target audience? As the audience wasn't typical of the product how did you manage to sell it? What was the name of your brand?
2) Who did you work with and how did you divide the research, planning, filming and responsibilities?
The original group was Maisie, Thiluksha, Alex B and I. The roles were split up into different aspects of the advert. Maisie and I would be focusing on the general stuff, like the slogan, script and brand name; and I would also be doing the camera work and editing. Thiluksha originally would create the storyboard and Alex would create the logo for the bottle. While this did happen, the final product was with different people. Due to difficulties in the production of the advert, the advert was changed. The filming was done by Thiluksha, the acting in the scene was Grace, (outsider of the group, kindly offered to help), and I. The editing was done by us, with Alex's help as she joined later on.
3) How did you plan your sequence?
We planned the sequence by creating a script and storyboard. We brainstormed ideas as a group and came up with a general idea, and fleshed it out as we went along. This general idea allowed us to have a basis to change it later on, as the advert was changed heavily.
4) What research and planning did you undertake?
4) What research and planning did you undertake?
Research was done for copyright puposes. We googled the brand to see if it already existed, and if it would be a breach of copyright. We also planned the logo ahead of time to make it unique and creative.
5) What was you initial feedback? What did others say about your production? How successful was your sequence?
I believe the sequence was a success. It maintains the focus on the target audience, and makes them feel that the drink would empower them, (as it would). Nothing major stands out as differing from the idea.
6) Identify what went well and with hindsight what you do to improve/do differently.
In hindsight, I think that the original planning went well. We managed to attain a basic plan and work on it from there. To improve, we needed to communicate more and plan when we would put the plan into action, and actually record it.
7) What have you learnt from completing this task (groups skills, communication, compromise, using your initiative, creative input, production skills, editing etc)
Through this, I've learnt input from all members of a group is very important, rather than leaving it to a few or a singular person. Similarly, I've learnt some new editing skills and how to communicate my ideas to other group members.8) Looking ahead, how will this learning be significant when completing your future productions?
The editing skills will be integral to any video made in the future, so they are very significant. Similarly, the group work skills make it so that in future ideas I or anyone else can think of can be thought of and possibly included into the final product, rather than disgarded.
5) What was you initial feedback? What did others say about your production? How successful was your sequence?
I believe the sequence was a success. It maintains the focus on the target audience, and makes them feel that the drink would empower them, (as it would). Nothing major stands out as differing from the idea.
6) Identify what went well and with hindsight what you do to improve/do differently.
In hindsight, I think that the original planning went well. We managed to attain a basic plan and work on it from there. To improve, we needed to communicate more and plan when we would put the plan into action, and actually record it.
7) What have you learnt from completing this task (groups skills, communication, compromise, using your initiative, creative input, production skills, editing etc)
Through this, I've learnt input from all members of a group is very important, rather than leaving it to a few or a singular person. Similarly, I've learnt some new editing skills and how to communicate my ideas to other group members.8) Looking ahead, how will this learning be significant when completing your future productions?
The editing skills will be integral to any video made in the future, so they are very significant. Similarly, the group work skills make it so that in future ideas I or anyone else can think of can be thought of and possibly included into the final product, rather than disgarded.
