Media Evaluation

1) What was the task you were given and who was your target audience?
The task we were given was to create a Daily Mail front page based around the sudden marriage call-off between Meghan Markle and Prince Harry, based on an affair Markle had.
2) What research did you undertake and what did you find were some of the typical conventions of a Daily Mail front cover - layout, types of stories, fonts
Research was needed to find the specific spacings and fonts for the Daily Mail frontpage, or atleast a close enough counterpart. Similarly, searching was required to find where to put adverts, what colours should e used and also whether or not to use a picture for the main article.

3) Which Daily Mail cover did you use as your main source? Insert. What are your observations from this source?

Observations are that the newspaper relies on catchy and dominating titles on their front page to catch the eye. Similarly, the contrast in colour from blue to red, black and light purple are quite bold which bring in readers. Similarly, it can also be discerned that the newspaper has a Labour political bias.

4) Which areas did you find most challenging?
The most challenging areas had to have been the conventions of the front cover. The font selection and specific spacings were very difficult to attain, and as such it looks kind of off. For a first draft, however, I feel it is good enough.

5) What was you initial feedback? What did others say about your production? How successful was do you think it is?
Ive gotten feedback on my choice of side articles and text used for the headline etc, with most liking the final product. Personally, I like most of it but I feel that it could be better making it more sharper and professional looking, than a cheap photoshop look.
6) Identify what went well and with hindsight what you do to improve/do differently.
In hindsight, I believe that I could improve by

7) In the exam you will be analysing newspaper front covers. In producing this cover, are there any areas that you hadn't noticed before? What have you learnt from completing this task?

I've learnt that the use of font and pictures is highly important in creating a quality front page. The sizes, spacing, choice of font typically made for the newspaper itself, and using pictures which won't lose quality if resized are imperative for a successful job.

Industry key words

INDUSTRY VOCAB HOMEWORK – DEFINITION AND EXAMPLE, WHAT INDUSTRY MAY IT APPLY TO? UPLOAD TO BLOGS LABEL INDUSTRY, AUDIENCE, VOCABULARY

·         BARB

      The Broadcasters' Audience Research Board (BARB) is the organization that compiles audience measurement and television ratings in the United Kingdom. ... Participating viewers have a box on top of their TV sets which tracks the programmes they watch.

·         WEBCASTING LICENSE

      Webcasting usually consists of providing non-interactive linear streams or events. Rights and licensing bodies offer specific "webcasting licenses" to those wishing to carry out Internet broadcasting using copyrighted material.

·         TECHNOLOGICAL CONVERGENCE

      Technological convergence is the tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks.

·         WEB 3.O OR SEMANTIC WEB

      a proposed development of the World Wide Web in which data in web pages is structured and tagged in such a way that it can be read directly by computers.

·         INTERNET OF THINGS

      the interconnection via the Internet of computing devices embedded in everyday objects, enabling them to send and receive data.

·         BINGE-VIEWING

       watch multiple episodes of (a television programme) in rapid succession, typically by means of DVDs or digital streaming.

·         DAB

      Digital audio broadcasting (DAB), also known as digital radio and high-definition radio, is audio broadcasting in which analog audio is converted into a digital signal and transmitted on an assigned channel in the AM or (more usually) FM frequency range.
      TRADITIONAL MEDIA

      Traditional media refers to conventional means of mass communication practiced by various communities and cultures, or embodied in local custom or lore.

·         GOOGLE ANALYTICS
      Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

·         RAJAR
      RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK.

·         NRS
      The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey (NRS) to classify readers, but are now used by many other organisations for wider applications and have become a standard for market research.

·         MIDAS
      Service offered by RAJAR.

·         CULTURAL IMPERIALISM
      The theory states that Western nations dominate the media around the would which in return has a powerful effect on third world cultures by imposing them western views and therefore destroying their native cultures.

·         DEMOCRATISATION OF THE MASS MEDIA
      Mass media today are regarded as one of the key democratic institutions which are vital in improving the quality of the electoral system, political parties, parliament, judiciary, and other branches of the state, even civil society, and safeguarding their democratic performance.

·         EFFECTS OF PIRACY

·         HORIZONTAL INTEGRATION
      Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain.

·         VERTICAL INTEGRATION
       the combination in one firm of two or more stages of production normally operated by separate firms.

·         DIVERSIFICATION
       the process of a company enlarging or varying its range of products or field of operation.

·         ALTERNATIVE MEDIA AND INDEPENDENT MEDIA
       Independent media refers to any form of media, such as radio, television, newspapers or the Internet, that is free of influence by government or corporate interests.

·         CONGLOMERATE
      a thing consisting of a number of different and distinct parts or items that are grouped together relating to a large corporation.

·         GRA

·         PEGI
      Pan European Game Information (PEGI) is a European video game content rating system established to help European consumers make informed decisions when buying video games or apps through the use of age recommendations and content descriptors.

·         MEDIAWATCH UK
      Mediawatch-UK (formerly NVLA) is a UK pressure group established by Mary Whitehouse to campaign against the publication or broadcast of material its members find offensive.

·         IPSO
      The Independent Press Standards Organisation (IPSO) is the independent regulator for the newspaper and magazine industry in the UK. They hold newspapers and magazines to account for their actions, protect individual rights, uphold high standards of journalism and help to maintain freedom of expression for the press.

·         WATERSHED
       an event or period marking a turning point in a situation.

·         OFCOM
      Ofcom is the communications regulator in the UK. They regulate the TV, radio and video-on-demand sectors, fixed-line telecoms (phones), mobiles and postal services, plus the airwaves over which wireless devices operate.

·         MEDIAWATCH

·         BBC CHARTER
       The BBC Charter established the BBC (British Broadcasting Corporation). An accompanying Agreement recognises its editorial independence and sets out its public obligations in detail. Each Charter has run for ten years.

·         SYNERGY
       the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

·         PSB

·         BROADCAST CODE
      Ofcom's Broadcasting Code governs what can be aired on TV and radio. It's the rule book for TV channels and radio stations and sets standards for programmes which broadcasters have to follow.

·         IWF