Theorists

 

 

Stuart Hall

 How media can affect the minds. I.e. if a particular image is frequently associated with a particular feel or scenario, then that can affect our outlook on such things.

 

Barthes

 Semiotics. Symbolism. How we view a particular item, scene or look. I.e. how a piece of clothing  linked to terrorism can cause fear. Or how someone wearing an authorities uniform can seem more trustworthy.

 

George Gerbner

 Television. Cultivation theory. How people, if enough time is spent in the 'television' (or media) world, they will begin to believe the messages being portrayed. "Grown" to believe.

 

Hypodermic

 The theory that the media 'injects' views directly into the passive audience. I.e. with Nazi propaganda, it was wholly believed by the people, and acted uniformly regardless of stimuli.

 

Albert Bandura

 The theory that media can affect behaviour and thoughts through imitation. As a child would, different stimuli within the media can affect people and cause them to act in a particular way.

 

Steve Neale

 Genre. How a film must follow a specific set of 'rules', by following stereotypes and conventions, to be able to be defined as one of that genre.

 

 

Curran and Seaton

Industries. How the media is owned by a 'specific group', and how that can affect what it portrays. I.e. Rupert Murdoch owning a lot of News outlets, can decide what gets reported and not.